Wessel·Werk

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Designed by brandfield*, Germany.

Consisting of 4 kits, 5 singles and 1 multipack, this work was designed for the leader in the manufacturing of vacuum cleaner heads (nozzles). Wessel·Werk was very strong in the B2B market, but with our help they are now going strong in the B2C market. We initially started out redesigning their 75 year old image which included everything from their logo, to a new catchy claim, to their company stationery. After that was completed, it was on to the packaging design. With great photo help from Arnoldi Photo Design in Veldenz, Germany we were able to make an everyday household product “look sexy”.