Body & Soul Unisex Skin Care Line by RedBull (Student Project)

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Designed by Ana-Iunia Paulsen, United States.
School: Academy of Art University
Instructor: Thomas McNulty

The theme for this project was Skin Care. The objective was to select a marketed brand that was not known in the Skin Care category and develop a line of Skin Care products inspired by the chosen brand. The brand I chose was RedBull and my objective was to create a bold, hip, line of unisex Skin Care products that will communicate the brand’s personality and maintain the mystique that consumers link emotionally to the Red Bull Brand.