Domeniile Cainari

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Derrick Lin


Designed by Etiketka design agency, Moldova.

The challenge of the project was to create a trademark and a series of labels for regular and premium wines “Domeniile Cainari”. The design employs a minimalist style with a low number of visual elements that are placed harmonically throughout the entire surface of the label. The final solution is a rather laconic and content design, common for the premium segment of Moldavian wine market.

The color scheme, based on black, white, grey and gold, emphasizes the pithiness and status of the composition. The stylized image of a horse, which was chosen as the trademark, symbolizes the spirit of freedom and nobility associated with the product. The font solution further outlines the high level of the product line. The production included the use of high quality paper and the employment of such post-printing techniques as lettering and tactile varnish.