Gel Massage Lubricant

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Designed by WillBe, Italy.

To talk about love and sex in a packaging, it is necessary to identify a clear and direct message, never too trivial or vulgar.

During the brainstorming we conveyed our ideas on concepts concerning the couples and the time spent in intimacy: sharing, passion, contact.

The result is a coherent product image, which avails itself of a system of differentiation that arrives immediately.