LiveLarge Vodka (Student Project)

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Designed by Valentina Llorente, Venezuela.

This project’s objective is to apply the principles of design, geometric shapes, and the principles of dynamic symmetry in the design of a bottle’s label. Dynamic symmetry is a proportional system based on root rectangles and the golden section. Using this proportional system helps to create designs with compositions that are harmonic to their overall height/width format. LiveLarge Vodka has a modern, minimalist and sophisticated feel. Its logotype, created from the armature of 5-stacked root 3 rectangle, is inspired in the work of John Langdon, the father of ambigrams; a typographical art form designed in such way that it is still readable even when you rotate it 180 degrees.