LiveLarge Vodka (Student Project)

Designed by Valentina Llorente, Venezuela.

This project’s objective is to apply the principles of design, geometric shapes, and the principles of dynamic symmetry in the design of a bottle’s label. Dynamic symmetry is a proportional system based on root rectangles and the golden section. Using this proportional system helps to create designs with compositions that are harmonic to their overall height/width format. LiveLarge Vodka has a modern, minimalist and sophisticated feel. Its logotype, created from the armature of 5-stacked root 3 rectangle, is inspired in the work of John Langdon, the father of ambigrams; a typographical art form designed in such way that it is still readable even when you rotate it 180 degrees.