Tai Sun Mee Suah Redesigned (Student Project)

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Admin

Global

Designed by Ng Hui Shan, Singapore.

Repackaging of Tai Sun Mee Suah (Rice Vermicelli)

A repackaging exercise for Tai Sun Mee Suah (rice vermicelli) revitalises and enables Tai Sun to stay in touch with the expectations of its current audience and capture potential ones like the young adults. This is while keeping it relevant to the essence of the brand – healthy, convenient and handmade. The new packaging design will also provide clearer relevant information through easy to understand illustrations and colours. The colours are bold to not only to be distinctive quicker than its competitors, they relate to the qualities of the respective product they code.

Original Packaging