Rogue Bee Honey

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Derrick Lin


Designed by London Studio, New Zealand.

To craft the product design of a range of New Zealand honeys that will be sold in the local and international market.

The client’s brief…
The design needed to include a transparent label to differentiate the range from other honeys in the market that use a more conventional paper label and to allow the colour of the honey to become a product selling feature. Bold colours must also be used to attract the attention of the consumer.