Fairest Summer Survival Collection (Student Project)

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Designed by Taylor Benvenutti, United States.
Shool: Savannah College of Art and Design.

Fairest Summer Survival Collection prevents sunscreen products from being a chore and makes it a part of your beauty routine. It recognizes that summer isn’t just for the perfectly tanned, but everyone who wants to enjoy the sun. Fairest promotes fair skin as beautiful, too. I chose a female target audience as melanoma is a serious risk to women, especially ages 18-40, and too much tanning can cause premature aging. Fairest is a stylish solution to protecting your skin.