39th Parallel

Posted on

Derrick Lin


Designed by Foodwill – The Greek food project, Greece.

Foodwill designed the brand identity of “39th Parallel”, a Greek importing company based in Santiago, Chile.

The logo was inspired by the circle as a reference to Greek Ancient Geometry. The name states Greece’s position on the world map as the 39th parallel crosses the Mediterranean Sea.

“39th Parallel” ’s range of products includes sauces, marmelades and olives, all produced in Greece with local ingredients.