The Briefing (In Brief)
we need a logo, the whole identity design and packaging solutions for our products which include whole frozen fish and frozen, ready to cook sea food”.
The target consumer
everyday consumers who look for good value in low prices.
our client wanted simple, user friendly solutions for his products. We made a logo out of the name we were given for the product, i.e. θαλάσσιος κόσμος (sea world), by animating the initial letter θ and shaping it into a fish image.
The whole identity is immediately recognized as sea food and sea work related without being over-designed.