G5 (Student Project)

Designer: Catherine Sergeeva
Country: Russia

Packaging concept for vitamin-mineral patches

The representative of my target audience is a overbearing successful man over 50. He is proud of his status and appreciates its signs. It is important for him to maintain the status of the inflexible leader. And he believes that the medication is a sign of weakness.

So, my task was to find a suitable dosage form and develop packaging for it. It should be unlike to traditional pharmaceutical packaging. The preparation should be good to take small portions, considering active way of life of my target audience.