Fruit Box By Nature

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Agency: The Color Club
Designer: Mai Ngoc Que Lan
Creative Direction: Remy Jauffret
Client: By Nature
Type Of Work: Commercial Work
Country: Vietnam

Our task was to brand, name and design packaging for a range of healthly fruit juices. After exploring various concepts, we chose to develop the Fruitbox brand around a fun-loving, humorous personality obsessed with naturally sourced fruit. Inspired by an outdoor farmhouse feel, careful consideration was taken to combine quirky informative illustrations with well art-directed photography to give the key ingredients lots of personality. The first steps of a communication campaign have been undertaken with the focus on health and nutrition for the whole family.