Posted on



Agency: eric/oskar
Designer: Eric Calderon & Oskar Edengréen
Client: Marsblade
Type Of Work: Commercial work
Country: Sweden

MARSBLADE was created to help hockey players get the best off-ice training possible. It is the first training tool that truly offers an ice-like feel without actually skating on ice. The patented Flow Motion Technology allows hockey players to find the right balance point and use the same agile movement pattern as in ice skating. By activating the same muscle groups used for ice skating, MARSBLADE helps skaters prepare for the upcoming season, prevent injuries and become overall better ice hockey players. eric/oskar created the visual identity and the packaging design.