Butcher & Gundersen push the boundary to create a set of cricket-themed limited edition labels for Marston’s Pedigree.
As an official sponsor of the England cricket team, Marston’s have once again incorporated a cricket theme to their Pedigree beer labels, to support this summer’s Test Series. Designed by Butcher & Gundersen, this year’s creation feature a limited edition set of labels and the chance to win signed England cricket team memorabilia.
Butcher & Gundersen created the six limited edition labels using stylised silhouettes of cricket players supported by famous cricket quotes, with a limited colour pallete that reflect both the Pedigree and England & Wales Cricket Board (ECB) brands, to achieve a unique, contemporary look for the celebratory labels. The Pedigree label has also moved away from the traditional oval label for the first time in its history, to reinforce a more up-to-date look.
“It’s been great working with two such well established brands, having the opportunity to give Pedigree a bit of a facelift and incorporating the ECB identity to create a set of distinct, cricket-themed labels…and it’s been a fun project for the studio, with the cricket buffs checking their cricket knowledge and ensuring that the poses of the cricket players are accurate!” said Zeffy Dougekou, Creative Director at Butcher & Gundersen.
Gaynor Green, Marketing Manager for Marston’s Brewing Company added: “This is a lovely, fun competition for sports and beer fans to underpin our association with the England cricket team – if only to remember the infamous lines that have generated many an on-air corpse or fit of the giggles!”.
Now it’s over to the England cricket team to make the summer of 2014 a memorable one…but for the right reasons, of course!