Schweppes 230 Years (Concept)

Posted on

Derrick Lin


Agency: French Toast
Type of work: Concept (design case study)
Country: Liege, Belgium

Schweppes celebrates their 230 years. We designed three bottles & cans, as limited edition.

This is a design case study and in no way intented to harm any rights nor officially related to this or any other brand.

  1. I'm confused by this design. It looks like a die cut label that creates the dripping honey. That's a clever approach however, when I look more closely, I can see that they've added highlights to the honey droplets. How can that be? It falls outside of the die cut. I don't understand how this effect was accomplished. How does it print?

  2. Hi Cinthya is common question but very intelligent, the way printing is done with heat shrink sleeve or as commonly called wrapping, the part simulating honey is transparent material and flare drops is a simple direct ink, it really is its very viable method of printing and reproduction, the headband you see on top is an independent security label wrapping, I hope I have helped you in your doubt. Greetings. Carlos

Derrick Lin

%d bloggers like this: