Derrick Lin


Agency: DSG Creative Design Production
Company: JSC «Orhei-Vit». (Moldova)
Type of work: Commercial project developed in 2014

Juices restayling premium “Vita”.

Marketing challenge: to breathe new life thereby increase sales.

By order of JSC «Orhei-Vit». (Moldova), the agency DSG CREATIVE DESIGN PRODUCTION has worked on updating the look of the line of juices and nectars, an industry leader juice and baby food in Moldova. Geography of sales is high – more than 25 countries: Romania, Russia, Belarus, Kazakhstan, Germany, Austria, United States, Iraq, Israel, Canada, Mongolia, Poland, Hungary, the Baltic Countries, Georgia, Sweden, Italy, etc.

It was created the original concept of product design. In fact from the old brand remained only the name. We changed everything: logo, label, bottle shape. Juice will soon appear on store shelves. Now the buyer can easily find a product on the store shelf and pay attention to it. Modern appearance will product a new face and allow it to compete more effectively with other manufacturers.

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