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Designer: Hani Douaji
Location: Preston, United Kingdom
Project type: Commercial work

The Brief: New, modern, stylish and bold packaging represent the power of young people.

Solution: Three main visual element/aspects have been changes. Firstly, The logo has been adjusted and rotated 15 degrees. Secondly, logos’s color has changed from red to orange. Thirdly, the bright orange mug on each pack has an outstanding, unique and different shadow/signiture to express the different flavours.

Required designs: A set of nine packs with full SKU.
Five main categories: Original, Hi mix 3 in 1, Creamer Original, Creamer Light, Cappuccino
Five cappuccino categories: Original, Vanilla, Caramel, Hazelnuts, Chocolate

The old packaging
The main concept – Two visual changes
The typography – Free hand 
Main pack’s shape development
Structure – Label relationship 
Colors scheme