M&M’s Cylinders by Shasha Léonard (Student Project)

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Designer: Shasha Léonard
School: Pratt Institute
Type of work: Student Project
Country: USA

Tasked with redesigning the traditional M&M packaging as if I’d never seen it before, I chose a contemporary, minimalist look, catering to the adults who are looking to satisfy a sweet tooth. I singled out the each color in order to place emphasis on “personal” single servings, sold in individual cylinders or as a set in holding display, which all use the geometry of the hexagon and a splash of attention-grabbing color.