Designer: Tetra Pak
Client: Y Water
Location: United States
Project Type: Commercial Work
Y Water muscles into the kids’ beverage market packaged in iconic Tetra Pak Classic Carton
Y Water is now available in all Southern California Walgreens. Basically, it’s all the good stuff without the bad stuff in a fun eco-friendly package.
About the packaging design: Y Water is carton smart in its appealing, innovative packaging made by Tetra Pak. The Tetra Classic® Aseptic carton is a triangular pyramid shape and is a no-waste industrial cutting die mold – the first industrial drink package design ever by Tetra Pak. It dates back to 1943 Sweden, when the development started. The iconic design is part of the MOMA NY design collection. Tetra Classic® Aseptic is now being re-launched stateside in Southern California with Y Water. The container is fully recyclable.
“It’s industrial design on the highest level”, notes Thomas Arndt, founder and CEO of Y Water, “the simplest no-waste shape leads to the purest, most unique drinking container – kids love it, it’s fun, and it’s simple, but the thought that went into it is sophisticated. We are very pleased to work with Tetra Pak for Y Water. It’s a perfect match of philosophies of our two companies.”