Mavromata Organic Dried Black Currants

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Creative Agency: Typical.
Client: Ktima Varotsos
Location: Athens, Greece
Project Type: Produced, Commercial Work

Mavromata means black–eyed woman in greek language (Μαυρομάτα). According to Theopompus, vines first appeared on the banks of the Alpheus river near Olympia in Elis and then started theirsystematic cultivation. The Farm is located in Alfioussa, in the prefecture of Ilia of the western peloponesse region. It is situated next to the river Alfios, 10km away from Ancient Olympia.

The Unique Points Of The Packaging: Traditional reference through a modernist approach. Minimalist, yet human and natural. White offset printing on kraft carton.