Derrick Lin


Creative agency: Viewpoint branding agency
Location: Moscow, Russia
Project type: Concept

Craft beer concept design “Mr.Smith”

He knows everything about beer, but nobody knows who is he.
He could be anyone – a neighbor at the bar, a teacher at the child’s school, а friend at the family’s tableful.
He makes the best beer.
He is a genius maker in southern coast of Britain.