A PLUS Shampoo

Creative Agency: designVENA
Project Type: Produced, Commercial Work
Client: BIM Birlesik Magazalar A.S.
Location: Istanbul/ Turkey

The curled form starting on the bottle cap and surrounding the design until it ends at the bottom of the bottle resembles hair and the goal is to hint that it is a hair care product. The bottle cap is highlighted to focus on curls. The simple structure of the design is enriched with curled surface form and a feminine touch is created. Small beads are used at the back for preventing slip of the bottle.

The label states the product contents and mottos as clear as possible. The visuals created highlights the sense of glowing happiness offered through the hair. Color coding used to eliminate the confusion related to product varieties.