SASQUATCH WINS PENTAWARD FOR CIDER PACKAGING DESIGN
Sasquatch Agency brought home an international award for their package design for client Square Mile Cider Co. Announced in Tokyo, Sasquatch won a bronze Pentaward in the “Beer, Cider, and Low-Alcohol Beverage Category” for last year’s package design of Square Mile’s first holiday cider, Cranberry Hard Apple Cider.
The Pentawards is the major global awards competition devoted entirely to packaging design in all its forms. Sasquatch’s submission for Square Mile Holiday Cider was among 1513 applications coming from 53 countries. An international jury composed of 12 specialists in packaging design determines the Pentawards winners.
The winning Square Mile Holiday Cider packaging features a “cut paper” screen-printed label on a clear 750ml bottle. The bottle was chosen to showcase the rich crimson color of the cider. The cut paper label was inspired by holiday cut paper cards and decorations. The label was printed in white and gold to offset the rich red color of the liquid.
Sasquatch’s internal team on the Square Mile packaging project consisted of Creative Director Ben Jenkins, who also served as copywriter, and Senior Design Director Kristin Casaletto, who designed and illustrated the label.