Tonica Superfine Tassoni

Posted on

Derrick Lin


Creative Agency: Hub09 Brand People
Art direction: Ernesto Giacomelli
Client direction: Serena Fasano
Project Type: Produced, Commercial Work
Client: Cedrata Tassoni
Location: Italy

The label on the bottle revisits the cartouche of the historic Anisette – the friendly aroma of anise – in a light blue hue . With a typical taste distinctly retro , the new band highlights the specificity of the product Tassoni, the only tonic with natural aromas of cedar, and is enriched by the signature of the founder and the company’s original logo . At the base , finally, the monogram stands characterized by the effect wax.

The cluster faithfully reproduces the label associating it with the heavenly hues and shows , in the background compared to the cartouche , the date the company was founded, 1793 The declination in the historical sense draws the attention on the long tradition of the brand and highlights the guarantee of authenticity : key aspect for a brand like Tassoni, rooted in the affective memory of Italian and always willing to meet new challenges.