Creative Agency: Shumi Love Design
Project Type: Commercial work
The base for this concept is the air balloon travel plot from the popular adventure novel “Around the world in 80 days” (Le tour du monde en quatre-vingts jours) by French author Jules Verne.
This novel has inspired us to develop a so-called “vintage” design with a distinct French style, which makes the product stand out on instant as a French wine. The plot’s main idea – landmarks from 4 different European countries – France, Germany, Spain and Italy. The number of countries corresponds to the number of SKU in the product line.
The label wraps around the entire bottle. The plot is different for each bottle and is fully disclosed throughout the label’s entire length, showing the major landmarks of each country.
This interesting, exclusive design is pleasant to look through in details while drinking the wine from this collection.