Montréal, QC, Canada

Creative agency: lg2 boutique
Client: Naturel
Location: Canada

lg2boutique recently revamped Natrel’s identity, reorienting it under the brand promise Inspired by nature. Created with enthusiasm. The agency focused first on the brand’s central contact point: its packaging.

The new packaging had to stand out from the competition while meeting the functional requirements of the industry and points of sale. The colour black and photographic treatment were quickly adopted to impart a distinctive and modern side to the brand and highlight its premiumness. Each product now has its own photographic visual, typeface and colour code, permitting consumers to quickly locate their favourite milk on the shelf.