Designer: Vlad Mikhailov
Project Type: Concept
Location: Moscow, Russia
Packaging Materials: Plastic
Children yogurt BIGURT
Children want to be like those who are icons for them, who are bright, clever, strong.
Spending their time watching music TV channels they at once have a clue who are their favorites and who are the coolest.
The origins of these images are for sure in modern Western culture where the leadership and individual freedom are cultivated. The American-like image of cool guy with his big baseball cap, no size T-shirt and wide loose trousers is rooted in it. This guy is more likely a basketball player or a RAP star.
The name of the yogurt Bigurt has direct link with “Be good” that serves as a bridge – if you drink this yogurt you will be cool.