Brooklyn Brewery

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Designer: LALO – Charlotte MASALA
Project Type: Concept
Location: Paris, France
Packaging Material: Tainted glass

This is a personal re-design of a great lager brewed in Brooklyn.

The Brooklyn Brewery proposes brewed beers all year long, and they’re the finest in New York. Based in Williamsburg, “the place to be”, those beers represent the deep soul of NY, since 1987. Esquire magazine selected the Brooklyn Lager 16 ounce as one of the “Best Canned Beers to Drink Now” in a February, 2012. It’s the first successful brewery since Schaeger et Rheingol closed in 1976. The brewery stretches for 64583 square feet & a tasting room allows visitors to discover the brand.

Using a NY graphic style, I wanted to deal with a typographic layout without any illustrations or details. The “BB” logo is a shorter version of the name “Brooklyn Brewery”, itself redesigned.