Honey of the Messestadt

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Designer: Joel Derksen
Photography: Lina Skukauskė
Writing: Jason Thomas
Translation: Bastian Fuhrmann
Project Type: Produced, Commercial Work
Location: Munich, Germany
Packaging Materials: Glass
Unique Point(s): Hand-labelled limited edition tag

In 1992, visionary planners transformed an abandoned Munich airport into an “eco-utopian” community. Concrete runways were replaced with tree-lined bike paths. Today, residents of this carless district invest in projects that directly benefit the community.

One of the products born of this unique community concept is Blütenhonig aus der Messestadt. Every year, only about 30 jars of this honey are produced – and none are sold or exported outside of the community. A product with such a rich story offered an exceptional opportunity to bind past, present and future together through an equally rich and distinctive design concept. It seemed only natural, then, to hearken back to those long, thin lines of one-time runways and taxiways to create the label and supporting brand identity presented here.