Revlon – The Marchesa Collection

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Creative Agency: ANTHEM
Client: Revlon
Location: New York, USA
Finalist: 2014 HBA International Package Design Awards

REVLON HITS THE RUNWAY

Revlon partnered with renowned fashion house, Marchesa, to create a designer collection for Revlon’s Beauty Tools, leveraging both prestige and mass appeal.

The collection consisted of 7 of Revlon’s top selling tools, and national and customer displays inspired by Marchesa’s glamorous aesthetic.

Anthem created these designs by exploring 2013 Fall Runway looks and incorporating the intricate lace pattern used in the Marchesa line. The final collection proved to be cohesive and trendy – the product quickly moved off the shelves and was a hit on social media sites.