Inka Premium Beer (Concept)

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Creative Agency: JP Branding
Project Type: Concept
Location: Guayaquil, Ecuador
Packaging Materials: Glass and Thermocromatic Ink

Handcrafted Beer inspired in Pre-Columbian culture from Ecuador.

Each type of beer has an unique label design with patterns taken from the Inca´s fabrics; the thermocromatic ink partial hides the design of each label until the beer gets cold, this goes with the concept of the sign the “gods” give to you if you are the “choosen one”.