Flashlights ERA

For ERA’s flashlight range, I used a white background so that cartons of different shapes and sizes would read as one family on the shelf. Colour identifies the intended use: orange for professional models, green for outdoor use and blue for general-purpose flashlights.

The coloured panel also answers two practical questions: how many LEDs does the flashlight have, and how long will it run on a full charge or a fresh set of batteries? These details stay in the same panel across the range, so shoppers can compare models at a glance.

Art direction and packaging design: Vladimir Shmoylov. 3D visualisation: Dmitriy Lubimov. Styling: Grigoriy Samarskiy. Photography: Ivan Kurbatov.