Kentish Pip Cider Re-brand

Derrick Lin


Agency: Kingdom & Sparrow
Project Type: Produced, Commercial Work
Client: Kentish Pip Cider
Location: UK

Kentish Pip is a family run, Canterbury-based cider and fruit juice producer. They have a strong, loyal local following and have been operating from their historic farm for a number of years.

With ambitions to grow into new markets and become a forerunner in the up and coming craft cider movement, they approached Kingdom & Sparrow to overhaul their current branding and packaging. Our focus has been to breath fresh life into their already established heritage and to inject some of their vibrant personality into the brand.

Each flavour variety has been assigned a name and illustrated theme that relates to both the story and individual character of each product. Hand-scripted typography and bold, contrasting colours help these designs stand out on a crowded shelf or bar but the logo and style keeps it a coherent, consistent brand. There’s a rich, textural feel to the hand-drawn artwork which reflects the artisan, small batch, home-grown nature of their award-winning cider. The illustrations feature throughout Kentish Pip’s new packaging and marketing material.