Derrick Lin

Global

Designer: Nina Itov
Project Type: Produced, Commercial Work
Client: Society with a Natural Taste #1
Location: Moscow, Russia
Packaging Materials: Cardboard, plastic

The client wanted: full involvement into all the aspects of the design, text, graphics. it’s a new line of a unique kids snack that has to be simple yet playful and attractive to both children and parents. It had to be as much as possible close to the actual children’s drawings in all details. Simple white with colors of crayons.

What’s unique: Simple form of a cube, still unique on the shelf. incorporated real children’s drawings and writing into the package design.