Designer: Craig Valentino Design
Project Type: Concept
Location: New Windsor, NY, USA
Packaging concept for WR International / Sequoia. The idea behind this concept was to help drive sales by enhancing previous packaging and creating new visual excitement for the Japanese and Korean importers of the melogold grapefruit, grown and exported out of California.
The level of creativity and visual communication involved in this project, considering the industry it’s in, is the most unique attribute. This re-design was originally called upon to create a new level of excitement to the Japanese and Korean importers of the melogold grapefruit in order to increase sales on an item where sales were depleting due to lack of education and interest on the item. New eye-catching brand design was needed for this task.
Keywords were used on the side of the package to describe the fruit’s origin, taste, and level of freshness.