Agency: ANAGRAM Design
Creative Director, Yiannis Xenakis
Packaging materials: Clay Bottle, Sealing Wax
Location: Athens, Greece
“PETRA” means rock and in a round form as it was at first in Greece, was used for mashing the olives into olive oil. The silhouette of this rock is the symbol that seals the product name with the packaging.
Through the design and the use of sealing wax, the clay bottle was transformed into a high and exceptional organic olive oil packaging. Giving to the premium product high protection and at the same time a low cost of production.
“PETRA” Greek Extra Virgin Olive Oil of high standards bottled in an Heavy & Rough packaging reminding the origins of the authentic olive oil.