Agency: Litho Lab Creativos
Project Type: Produced, Commercial Work
Location: Lima, Perú
Packaging Material: Polyethylene Heat Shrink
A comparison of the competition, we opted for a package that covers the package in its entirety. We opted for using different shades of green and a geometric pattern as the basis to highlight the characteristics of Aloe. The choice of typography responds to the break we wanted to avoid falling into a rigid design.
The design manages to stand out among the other products on the market and visually more appealing to the eye of the consumer and hiding their own product impurities.
The aloe vera juice (aloe) is a relatively new product in the Peruvian market. Those who know, relate it as its medicinal properties helps the immune system, relief of heartburn and other stomach ailments.
However, changing the scheme and submit to Aloe as an alternative to traditional juices that offers a plus, the benefits already mentioned above drink. For this, aloe elements are used in the packaging as the color and the shape of the plant.
The drink originally intended to be marketed in a single format. Currently, due to market acceptance, it has seen the need to create a larger presentation.