Hammer Italian Craft Beer


Agency: ByVolume
Photographer: Daniele Grizzi
Project Type: Produced, Commercial Work
Client: Hammer Italian Craft Beer
Location: Villa d’Adda, Bergamo, Italy
Packaging Content: Beer

Hammer Italian Craft Beer – honesty, research, vision: the key ingredients to deliver great beers.

Hammer is an Italian craft brewery with a clear and simple mission: work meticulously to deliver beers of extreme quality. Their dedication, which is rigorous and precise at the same time, is represented by the iron branding logo, strenuously built to perfection.

Hammer’s mission, together with their aim for transparency and open communication, has driven our work in developing the labels: a clean yet impactful layout to give consumers clear and honest information without overwhelming them, and an eye- catching, memorable design to give every beer the visual appeal it deserves.

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