Designer: Tyler Kruger
Project Type: Student Project
School: Fort Hays State Univeristy
Tutor: Chaiwat Thumsujarit
Location: Hays, KS, USA
Packaging Contents: Paper ream, spray adhesive, matte and gloss medium, masking tape, pencils, and sketch book
Packaging Materials: Various items to package, paper, ink, adhesive, vinyl
Fifty/50 is built upon the idea of the two halves of design: you and your tools. Fifty/50 is a precision art supply line from the parent company Letraset.
Fifty/50 is designed toward precision art supplies, rather than craft supplies. The overall design system reinforces the concept of precision by using clean lines and high contrasting colors. However, because this is still an art supply line, elements like ink overlays were used to give a handmade feel as well.
Fifty/50 was created to appeal fill a niche of designer based art supplies. With so many art supply products, they mainly cater toward office supplies or fine artists. Fifty/50 was aimed toward a more analytical creative, using clean lines and subtle natural textures.