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Agency: Panfilov & Yushco Cg
Art Direction: Dmitry Panfilov
Design: Dmitry Panfilov, Maxim Vihlyancev
Project Type: Produced, Commercial Work
Client: Cheeseberry
Location: Stavropol, Russia
Packaging Contents: Dessert, cake, cheesecake
Packaging Materials: Paper

Objective: To develop the packaging for product promotion Cheeseberry networks of major Russian and foreign retailers.

In the early years of the brand Cheeseberry its products are distributed in the segment HoReCa.

For prompt release of the retail market, we have developed a new corporate identity and an optimal cost-shell packaging. Promotion in big international networks require a serious investment and other packaging format.

Solution: packaging concept was developed in accordance with the corporate style: warm colors, large logo, touch of Americanism. And, of course, rich cheesecake pictures – they are well attract attention and do not require additional comments.

To illustrate the separation of traditional products packaged cakes production Cheeseberry in white boxes with monochrome logo.

What’s Unique?
Lightweight design. An interesting solution to transfer photos from the front to the side of the package. A design method is simple and clear adapts to different types of content.


client manager: Ekaterina Kalabina