Designer: Yu-Heng Lin
Project Type: Produced, Commercial Work
Client: 鴨米餅, Duckie Cookie
Duckie Cookie is a new rice product in Taiwan. There are three main flavors, namely, Fresh Original Duckie Cookie, Sweet Basil Duckie Cookie, and Peppe Spice Duckie Cookie. The cookies made from a kind of special rice, Duck Rice, which is a special natural growing method and new rice-eating culture in Taiwan, Yilan. It’s is a great eco-circle that paddies have bugs and weeds; ducks will eat them, and duck’s excrement will become the paddies’ fertilizer. Rice cookies are usually for babies; however, Ducckie Cookie provides the flavors which are suitable for both young and old.
I observed that the graphic of baby food is usually hand-drawing. In order to distinctive from them, I have designed many line-icons with bright color to represent the specialty of this product in the packaging design. The repetition of symbols represents how Duck Rice was grown, and combines Taiwanese window pattern and rice paddy shape. In addition, I sketched three different duck character which provide more interest and variety.