Agency: Echo Brand Design Agency
Project Type: Produced, Commercial Work
Client: Kiss the Moon
Location: London, UK
Packaging Content: Beauty Oils
Packaging Materials: Carton board stock enhanced with Foilco foils and print varnishes
Kiss the Moon is the first brand to showcase a beauty range dedicated solely to night-time wellbeing, providing products that are specifically designed to help you get to sleep and nourish your skin overnight. The range comprises After Dark Bath & Face Oils created from natural oils, combined with a blend of essential flower essences, chosen for their power to relax, nourish and restore. ECHO’s brief was to create something beautiful and fitting to a brand that comes to life at night.
ECHO designed all of the brand components to work cohesively: from brand identity to primary and secondary packaging. Through both graphic and structural design, we were able to produce a unique packaging range whose products could be displayed upright on-shelf as well as act as self-functioning POS.
The bespoke presentation case incorporates soft-touch magnetic close and opens to reveal the encased bottle, eliciting a premium consumer experience. The graphic elements of the design focus on the lunar eclipse and incorporate circular and crescent references in the form of subtle lunar curves to communicate its night-time association. Furthermore, we designed unique patterns for each blend, inspired by 1930’s boudoir decor, and re-interpreted into a graphic device that was then applied to the exterior of the box, the gift packaging, and Kiss the Moon fabrics.