Milla Ayran Limited Edition for European Games Baku 2015

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Agency: Artgroup Bruketa&Zinic OM Baku
Creative Director: Kitica Kekic
Director: Helena Rosandic
Art Director, Illustrator: Vlado Peric
Copywriters: Ilham Akbarli, Ulviyya Mutallimova
Account Manager: Usya Akhundova
Project Type: Produced, Commercial Work
Client: Milla
Location: Baku, Azerbaijan
Packaging Contents: Ayran, a typical Azerbaijani drink made of yogurt, salt and water
Packaging Materials: plastic

Baku, the capital of Azerbaijan, is the host of the first European Games in 2015 taking place from 12th — 28th June 2015. Milla, Azerbaijani dairy company has been selected the official dairy supplier of the Games and briefed its local agency Artgroup Bruketa&Žinić OM Baku OM to create a promotional solution for the brand.

After market research the agency has decided to go with ayran, the best-selling product in Milla’s portfolio, and number-one sold ayran brand on the market. Moreover, ayran is a typical Azerbaijani drink traditionally consumed several times a day, made of yogurt, salt and water. Due to its Azerbaijani origin, that product category was a perfect choice for the event and Limited Edition Packaging.

The agency’s art director illustrated 12 different sportsmen for the sports represented at the Baku 2015, and each sport got its own ayran.

What’s Unique?
It is a limited edition of 12 different illustrated packaging designs, each one representing one sport present at the European Games, thus linking the sports with Azeri tradition, making it modern.