M&S Lunch to Go (Student Project)

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Designer: Mitchell Gracey
School: Staffordshire University
Course: Advertising and Brand Management BA (Hons)
Tutor: John Hudson
Project Type: Student Project
Location: Stoke on Trent, Staffordshire, UK
Packaging Contents: Sandwiches , drink, crisps
Packaging Materials: paper, card

Brief
Aim, to create a innovative piece of packing that makes meal deals and eating lunch on the go easier and to do this in a aesthetically pleasing way by adopting a well known brand and designing the product to fit its aesthetic.

What’s Unique?
My project is all about packaging for the M&S brand. I wanted to create a new imaginative piece of packaging that allowed you to be able to eat your lunch on the go and recreate how the traditional meal deal is displayed and consumed. This piece of packaging will hold the sandwich but instead of the traditional 2 large triangles its cut into 4 for smaller easier to manage pieces and folds out to hold a packet of crisps and will be carried around by the bottle which inserts between the 2 sides of the product this allow maximum comfort when carrying by using the bottles well designed ergonomics and can stack easier to save space on the shelf while still being easily readable however its stacked with one of the faces inverted for if it were to be stacked the other way.