Chococo Cluster

Derrick Lin


Agency: Great Depths Ltd
Project Type: Produced, Commercial Work
Client: Chococo
Location: Dorset, United Kingdom
Packaging Contents: Chocolate
Packaging Materials: Paper

Chococo are one of the first UK artisan chocolatiers to make truly fresh chocolates by hand. Since starting out here in Dorset in 2002, both the brand and the range have grown considerably – picking up numerous awards along the way.

Team Chococo challenged the crew to refresh and realign their existing range, whilst designing and producing vibrant and innovative formats for new products. The first products to get the GD treatment were the “Clusters”, a delicious range of chocolate covered treats including Turkish Delight and Honeycombe – which is made using Dorset honey no less!

With vibrancy and consistency at the core of the refresh, the crew devised a set of seven bold Chococo colours which were to be used across all formats. Assigned with one of these core colours and coupled with a considered and consistent illustration style, the crew were able to give each of the Clusters a strong identity whilst introducing some of the initial brand ruling conceived as part of the refresh.