Coco’s Cluster Kit (Concept)

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Agency: Ideas that Kick
Creative Director: Stefan Hartung
Designer: Danielle Tornquist
Project Type: Concept
Location: Minneapolis, MN USA
Packaging Contents: Chocolate + Chow Mein Noodles

Minneapolis-based design consultancy Ideas that Kick created a fun, tasty packaging concept for an all-in-one, do-it-yourself treat kit.

Kick’s illustrated packaging made it easy for moms and their little ones to imagine themselves enjoying their kitchen time together. The back of the package even included cut-out cluster eyes for a more interactive consumer experience — and to, as the package says, “Make more smiles.”