RE/LABLD

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Agency: kidstudio
Project Type: Produced, Commercial Work
Client: RE/LABLD
Location: Florence, Italy
Packaging Contents: Press kit
Packaging Materials: Paper

An appointment with Arts and Crafts.

The particular Italian know-how that mixes design and handcraft brings packaging to a new level of perfection.

The Re/Labld press-kit has been designed to enhance the feeling of Immortal Fashion. The simple lines, the straight edges – a masterful craft technique – and the black dress make of this box an unique piece, as glamourous as the items exchanged at relabld.com. The essential shape, carved to perfection and covered in Ispira™ paper by Fedrigoni™, reveals itself upon opening, when a four-leafed flower blossoms and the full press-kit is revealed. Inside, a brochure, a look-book and a charity folder recount the tale of the groundbreaking experience you can live at Re/Labld.

Essentiality, modernity and style.

In three words, the Real Italian Design.

All, built piece by piece with the best materials and in the quintessential elegance of our worldfamous handcraft skills.