Agency: Sam Lee
School: University of Technology, Sydney
Course: Bachelor of Visual Communication
Project Type: Student Project
Location: Sydney, Australia
Packaging Contents: Whole Coffee Beans
Packaging Materials: Kraft Paper
Roasting coffee beans with wood-fire is a more time honored and traditional method compared to modern approaches such as using electricity or gas as a heat source. A set of whole coffee bean packaging has been designed for wood roasted coffee using hand-lettered typography and illustrations to reflect the rustic and organic nature of coffee as well as the hands-on approach of using wood fire.
Nearly every element has been illustrated by hand. The sleeves use colors appropriate to the type of roast of each bag, and they open up to a poster that informs the user of the advantages of roasting coffee with wood.