El Fresco Mojito



Agency: Asgard Branding
Art Director: David Avakian
Design: David Avakian, Olga Vologzhaninova, Ekaterina Litvin, Olga Loseva
Project Manager: Irina Lavrenko
Project Type: Produced, Commercial Work
Client: Alkon Group
Location: St. Perersburg, Russia
Packaging Contents: Mojito drink
Packaging Materials: Plastic

ASGARD Branding has restyled El Fresco lemonades for the group of companies ALCON

The agency workers should radically change the design of bottle and label to differ them maximally from similar drinks.

The new shape of El Fresco Mojito bottle was stylized as a bartender shaker. It is associated with the homeland of “Mojito” cocktail – Cuban bars of 1930s. Increased illustrative part – bright fruit – demonstrates components of the drink taste and contributes to a better recognition of the product.

There are presented following flavors in the line of El Fresco lemonades:
Classic Mojito, Strawberry Mojito, Pomegranate Mojito and new flavour 2014 – Mojito Cola (mix of cola nutwith lemon and mint). The package size has also been changed and now El Fresco Mojito has following formats: 0.33 liter in aluminum can; 0.5 liter and 1.5 liter in PET-bottles.

What’s Unique?
The new shape of the bottle El Fresco Mojito – stylized Shaker bartender. The decorative cap makes a bottle silhouette elegant and concise.