J.A.Seawolf (Concept)

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Derrick Lin


Designer: Janis Andersons
Project Type: Concept
Location: Latvia
Packaging Contents: Seafood
Packaging Materials: Aluminium, Paper

J.A.Seawolf inspiration is old sailor’s stories of the adventures. These stories are so ancient, that the thin line with reality has been erased completely for the enjoyment of our fantasies – gigantic sea creatures, mystic islands and devastating hurricanes.

Label design tells these stories with featuring the elements of the tale. Each product has a unique story to tell, that creates a series of adventures. This approach is opening limitless possibilities for the new product lines in the future – with new adventures.

To differentiate the product flavours- we are using pastel colour fields for taste description. Main design element – hand drawn story illustrations are to attract attention to the product in the shops and to evoke the interest about the brand. By creating this product I want to tell exciting stories that are united with exquisite taste and company’s heritage.